Why Live Stream to Multi-Platforms? Introduction of Video Marketing on Facebook and YouTube

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Ke Hobane'ng ha U Phallela U Phela ho Li-platform tse ngata?Kenyelletso ea Papatso ea Lifitio ho Facebook le YouTube

livideo tse fumanehang marang-rang e bile karolo ea bohlokoa bophelong ba letsatsi le letsatsi ba batho ba bangata.78% ea batho ba shebellang livideo inthaneteng beke e 'ngoe le e 'ngoe, 'me palo ea batho ba shebellang livideo tsa inthanete letsatsi le leng le le leng e holimo ho 55%.Ka lebaka leo, livideo li fetohile litaba tsa bohlokoa tsa papatso.Ho ea ka phuputso, 54% ea bareki ba khetha ho sheba livideo ho tseba lihlahisoa kapa lihlahisoa tse ncha;haeba lentsoe "video" le kenyelelitsoe sehloohong sa lengolo-tsoibila, sekhahla sa ho bula se eketsehile haholo ka 19%.Linnete li pakile hore livideo li ka hohela bashebelli ba bangata le ho bitsa batho ho nka khato.Nka ALS Ice Bucket Challenge e le mohlala.Phephetso e ile ea fella ka li-tag tse limilione tse 2.4 bakeng sa livideo tsa phephetso ho Facebook ka papatso ea vaerase, mme lets'olo lena le atlehile ho phahamisa lidolara tse fetang limilione tse 40 bakeng sa bakuli ba ALS.

Basebetsi ba bangata ba mebaraka ba tseba bokhoni bo matla ba ho bapatsa ba livideo.Leha ho le joalo, ho na le bothata likelellong tsa bona: ke sethala sefe seo ba lokelang ho se kenya litaba ho fihlela sephetho se setle sa papatso?Sehloohong sena, re tla bapisa likarolo tsa Facebook le YouTube, e leng liforomo tse tsebahalang haholo tsa litaba tsa sechaba kajeno.'Me re tšepa hore sehlooho sena se tla u thusa.

Likarolo tsa Facebook

Basebelisi ba Facebook ba fihletse limilione tse likete tse 2.5 ka selemo sa 2019. Seo se bolela hore e mong oa batho ba bararo lefatšeng o na le ak'haonte ea Facebook.Hona joale Facebook ke mecha ea litaba ea sechaba e tsebahalang haholo lefatšeng.Ka ts'ebetso ea "arolelano" ho Facebook, ho hasanya video ka kotloloho ho ka phatlalatsoa kapele ho Facebook ho fihlela bamameli ba bangata.Ho feta moo, ho na le lihlooho tse ngata tse fapaneng tsa sechaba ho Facebook.Bakeng sa basebelisi ba Facebook, ho ikopanya le sechaba ke mokhoa o babatsehang oa ho fumana lintlha tsa bohlokoa le tse monate ho metsoalle ea bona.Bakeng sa batsamaisi ba mebaraka, ho laola sechaba ho bolela ho bokella batho ba bangata ba nang le lithahasello tse tšoanang.Sechaba e ka ba sethala sa ho bapatsa ka marang-rang.

Leha ho le joalo, Facebook ha e ea nepahala.Bofokoli ba Facebook ke hore ha ho na mochine oa indexing, o etsang hore ho fumaneha ha litaba tsa Facebook ho lekanyetsoe sethaleng.Ho batla ho sa khonehe ho batla lipapatso ho Facebook ka Google, Yahoo, kapa lienjineri tsa ho batla tsa Bing.Ka hona, sethala sa Facebook ha se tšehetse ntlafatso ea enjine ea ho batla (SEO).Ntle le moo, Facebook e hlahisa lipehelo tsa morao-rao tse ntlafalitsoeng ho basebelisi, mme phihlello ea li-post tsa khale e tlase haholo.

Ka hona, litaba tsa Facebook li ke ke tsa eketsa ts'epo ea eona ka ho shebella sephethephethe.Ka kakaretso, poso ea hau ho Facebook e lekanyelitsoe ho metsoalle ea hau feela.Haeba u batla ho ba le batho ba bangata hore ba ikopanye le poso ea hau, u tlameha ho holisa marang-rang a mangata ho hohela bamameli ba bangata.

Likarolo tsa YouTube

YouTube ke sethala sa pele sa litsebi lefatšeng ho shebella livideo tsa inthaneteng.Basebelisi ba ka kenya, ba shebella, ba arolelana livideo le ho siea maikutlo ho YouTube.Ha baetsi ba litaba ba ntse ba hola, litaba tse ngata tse fapaneng li hohela bashebelli ho lula ho YouTube.Hona joale, batho ba fetang bilione ba sebelisa YouTube lefatšeng ka bophara.Lifitio tse ngata li bolokiloe ho YouTube - lihora tse 400 tsa litaba tsa video li kentsoe ho YouTube hora e 'ngoe le e 'ngoe;batho ba qeta lihora tse bilione ba shebelletse YouTube ka letsatsi.

YouTube hajoale ke enjine ea bobeli e kholo ea ho batla, kamora k'hamphani ea eona ea motsoali, Google.Basebelisi ba ka fihlella livideo ka ho batla mantsoe a bohlokoa ho YouTube.Mochine o lumella litaba tsa boleng bo holimo ho YouTube hore li bokelle ho ts'epahala ho tsoa ho sephethephethe sa ho shebella.Basebelisi ba ntse ba ka fumana litaba tsa bohlokoa habonolo ka ho batla mantsoe a bohlokoa le haeba poso e le khale.YouTube e na le molemo oa SEO oo Facebook e se nang eona.

Katleho ea YouTube e na le batho ba bangata ba shebelletseng livideo ho YouTube ho fapana le TV.Mokhoa ona o qobella liteishene tsa TV tsa setso ho kenya litaba le ho shebella livideo ho YouTube ho fumana sephethephethe se eketsehileng, se amanang haholo le chelete ea lipapatso tsa bona.Mokhoa o mocha oa YouTube o fetola maemo a indasteri ea mecha ea litaba, hape o hlahisa mofuta o mocha oa baeta-pele ba maikutlo a bohlokoa joalo ka "YouTubers" le "Batho ba tummeng ba Inthanete."

1 + 1 e ka ba e kholo ho feta tse peli tsa Datavideo Dual Platforms Live Streaming Tharollo

Video ea ho phallela ka kotloloho e fetohile e 'ngoe ea litaba tsa bohlokoa tsa papatso kajeno.Pele ba qala letšolo la ho bapatsa ka livideo, batsamaisi ba mebaraka ba tlameha ho tsebahatsa bamameli ba bona (TA) le matšoao a bohlokoa a ts'ebetso (KPIs) hobane liforomo tse fapaneng li na le likarolo tse fapaneng.Mohlala, Facebook e ka fihlela bamameli ba bangata mme e na le sekhahla se phahameng sa ho ikopanya le bamameli.Leha ho le joalo, batho ba qeta metsotsoana e ka tlaase ho 30 ba shebeletse video ho Facebook, ha nako e tloaelehileng ea ho shebella video ka 'ngoe e feta metsotso e leshome ho YouTube.Taba ena e paka hore YouTube ke sethala se matla sa ho shebella livideo.

Joaloka moetsi oa mecha ea litaba ea bohlale, ho bohlokoa ho sebelisa melemo ea sethala ka seng.Ho feta moo, ho boetse hoa thusa ho phallela litaba tsa hau tsa video ho li-platform tse ngata kamoo ho ka khonehang.Ho bohlokoa ho etsa hore video ea hau e phele ho hohela bamameli ba bangata le ho etsa hore ba ikemisetse ho qeta nako e ngata ba le videong ea hau.

Ka thuso ea marang-rang a marang-rang, ho bonolo ho batsamaisi ba mebaraka ho fana ka litaba tsa papatso ho lihlopha tse fapaneng tsa TA.Ho feta moo, matšolo a marang-rang a mefuta e mengata le a marang-rang e se e le mokhoa o mocha oa ho bapatsa matsatsing ana.Mohlala, lihlopha tse ntseng li eketseha tsa bahlahisi li phela livideo tsa Facebook le YouTube ka nako e le 'ngoe e le hore litaba tsa tsona li ka fihla lichabeng tse fapaneng ka nako e le ngoe.E tla ba ntho e hahang haeba batho ba bangata ba ka shebella video.

Datavideo e hlokomela mokhoa oa ts'ebetso ena ea mecha ea litaba.Kahoo, re hlahisitse li-encoder tse 'maloa tsa ho phallela tse tšehetsang mosebetsi oa "dual platforms" ho phallela ka kotloloho.Mehlala e tšehetsang mosebetsi oa ho hasanya habeli o kenyelletsaNVS-34 H.264 Dual Streaming Encoder, e nchaKMU-200, le tse nchaHS -1600T MARK II HDBaseT Portable Video Streaming Studiophetolelo .Nakong e tlang, ho tla ba le lisebelisoa tse ling tse peli tsa ho phallela tse fumanehang ho tsoa ho Datavideo.

Ntle le Facebook le YouTube, li-platform tse ngata li tšehetsa ho phallela ho phelang, joalo ka Wowza.Haeba mosebelisi a batla ho phela liketsahalo tsa phallo ho li-platform tse ngata, thedvCloud, tšebeletso ea leru e phelang e tsoang ho Datavideo, ke tharollo e loketseng ea ho phallela ho ea ho ntlha.dvCloud e lumella basebedisi ho phallela livideo ho marang-rang a mangata a kabo ea litaba (CDNs) ntle le moeli oa nako.DvCloud Professional e kenyelletsa lihora tse sa lekanyetsoang tsa ho phallela, ho fihla mehloling e mehlano ka nako e le 'ngoe, ho phallela ho li-platform tse 25 ka nako e le' ngoe, le 50GB ea polokelo ea ho rekota leru.Ho fumana lintlha tse ling ka dvCloud, etelawww.dvcloud.tv.


Nako ea poso: Apr-14-2022